The Upside Down
The largest interactive Instagram Museum

Find your inspiration by stepping out of your current reality into a new fantasy world where you will be taken on a trip to a whole new dimension that takes you far beyond what you think you know!

The Upside Down is the largest interactive Instagram museum in Europe, where you set the rules. Everyone, young and old, will find their inspiration once they step out of their current reality, into this new fantasy world called The Upside Down Amsterdam. 

Here you will be encouraged to let your creative juices flow and to do things you’ve never dreamt of, while exploring and having fun. You can interact with the rooms and the decors, touch everything and simply go wild.

The Upside Down Amsterdam envisions to tell you about the typical contemporary Dutch culture in a fun way. Here you will be introduced to the New Dutch: all the things people are proud of, such as diversity and inclusion, the amazing dance music scene coming from Amsterdam or the abnormal preference for chocolate and sweets.

Let yourself be immersed in the amazing New Duch culture and get inspired by the mind-blowing world brought to life by The Upside Down!

+ Location rated with 4.5⭐ based on Google reviews
+ Largest interactive Instagram museum in Europe
+ Get inspired by the mesmerizing and interactive decors
+ Explore the wonders on New Duch culture

A few honorable mentions from guests:

Gm B
"Creative setup, good place to take pictures, especially with each spot having an automatic camera. Enjoyable experience!"

Jill Pots
"Great place to go for some interactive fun, definitely a must when coming to Amsterdam! We had so much fun walking around the cool rooms, with many many photoshoot opportunities! We recommend!"

Check all Google reviews here.

During these opening hours you can enjoy your night out:

Monday     10 AM – 7 PM
Tuesday   10 AM – 7 PM
Wednesday   10 AM – 7 PM
Thursday   10 AM – 7 PM
Friday   10 AM – 8 PM
Saturday   10 AM – 8 PM
Sunday   10 AM – 7 PM


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The Upside Down
The largest interactive Instagram Museum
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