Heineken Experience Amsterdam
A self-guided tour around the first Heineken brewery | €17

Please note:
Due to the current Covid-19 regulations, this experience requires a reservation after you've completed your booking.
Right where it all began! Explore the history behind the beer that grew to be more than just a drink – an experience – here in the first Heineken brewery!

The Heineken Experience offers a unique journey through the history of a small Dutch brewery that became the world’s most premium brand of beer.

Here in the Home of Heineken, you will learn all about the passion and dedication it takes to get that perfectly fresh, ice-cold drink. The self-guided interactive trip will reveal the secrets of a company with over a century old traditions – the 4 natural ingredients and the brewing process.

But that’s not all. The world of Heineken is best experienced through all the senses; thus, you will get to feel, taste, and smell the authentic scents of the brewery, in order to learn how to draught the perfect Heineken.

+ Location rated with 4⭐ based on Google reviews
+ Experience the perfect tour for Amsterdam's biggest beer brand in the world Heineken
+ Explore the first House of Heineken ever
+ Interactive experience: taste, smell, listen, touch and enjoy
+ Exclusive for you as our Amsterdam Nightlife member, have fun!

A few honorable mentions from guests:

Vanessa Wrede
"Super mega perfect! It is a great location with lovely employees who love their jobs. Thank you very much."

Robert Butler
"A visually stimulating experience! Very interesting to know the history behind the beer giant and what goes into making it. The guide was informative and friendly. Heineken’s partnership with multiple sports leagues and tournaments have been converted into an interactive space with great use of virtual and augmented reality. This is a must-visit to anyone who visits Amsterdam!"

Check all Google reviews here.

During these opening hours you can enjoy your night out:

Monday     12 PM – 9 PM
Tuesday   12 PM – 9 PM
Wednesday   12 PM – 9 PM
Thursday   12 PM – 9 PM
Friday   12 PM – 9 PM
Saturday   12 PM – 9 PM
Sunday   12 PM – 9 PM


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Heineken Experience Amsterdam
A self-guided tour around the first Heineken brewery | €17
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